This year, many more Americans are considering jumping on board the Blu-ray bandwagon. Entertainment companies have been pushing Blu-rays (BRs) for the past few years because it's a new and expensive industry, so these companies are looking for new ways to profit all the time. By encouraging people to upgrade from their DVDs to BRs, corporate executives believe they can make a fortune by creating demand for a product that is totally unnecessary. These companies would have consumers believe that the new boxes are the best way to watch movies in high definition, but the reality is that they are unnecessary and all those movies can be found in the same high quality on satellite TV.
Big corporations have been encouraging sales of these units through several sneaky tactics, but one of the most common is that Blu-ray players are now included in some regular devices consumers purchase. If, for example, consumers get free Blu-ray players in their video game consoles or computers, then they're going to be much more likely to purchase the corresponding discs than they would if they actually had to purchase a separate disc player. Additionally, the players have dropped in price over the past year, so many Americans are beginning to think they are affordable. In reality though, the discs themselves still cost a fortune when compared to DVDs and when compared to satellite TV subscriptions, which give viewers unlimited access to hundreds of different channels. Just as VHS tapes and DVDs were fads that died as technologies increased, so it is with this new technology, and it is going to become obsolete in just a few years as those other technologies have.
In contrast to temporary technologies that die out quickly, satellite TV has withstood time and continues to provide a high-quality service. Indeed, the service improves regularly, which is what keeps getting customers to come back. With this kind of technology, viewers can literally use their remotes to browse through hundreds of channels at any time. If people want to have the ability to watch more channels, there are several optional packages that subscribers can purchase for additional affordable rates, and viewers can always instantly rent a new-release movie by going to the pay-per-view channels. When Americans are watching these discs instead, however, they can only choose from however many they own, which is generally not hundreds. Whenever people do wind up owning hundreds of these discs, they wind up paying a fortune for access to movies that they could have paid much less to see. Simple monthly satellite TV subscriptions start out at rates as low as $30, which is sometimes the same cost as only one Blu-ray disc. Why would anyone pay hundreds of dollars for access to fewer movies than they could watch for a much smaller subscription fee? When you think about these two entertainment options, it's difficult to understand why anyone would choose to follow the Blu-ray fad, but in part, it's likely that they do so because of all of the efforts of big entertainment executives. Save yourself a lot of money and hassle by sticking with technology that's bound to last.
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